Insights
Thinking from the data centre industry
We share our perspectives on the trends, challenges, and opportunities shaping the data centre sector — drawing on our experience across business development and engineering.
Articles coming soon
We are working on a series of articles covering topics across business development, engineering, and market trends in the data centre industry.
In the meantime, follow us on LinkedIn for the latest thinking from the Wise Data team.
Building a data centre sales pipeline that actually converts
Most data centre businesses have a pipeline. Far fewer have one that reliably converts. We look at the common failure points and what to do about them.
Power density is rising — is your cooling strategy keeping up?
As AI workloads push rack densities beyond 30kW, traditional air cooling approaches are reaching their limits. Here is what operators need to consider.
The Nordic data centre market: opportunity and complexity
Abundant renewable energy, favourable climate, and growing demand make the Nordics an attractive market — but entry requires local knowledge and the right partnerships.
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